Specialist in content strategy, storytelling & raising brand awareness
Businesses struggle with building brand awareness, often due to poor content strategies. Commonly reported problems of startups and SMEs include…
Audience targeting
issues
Shifting consumer behaviours and a growing need for personalisation make it difficult to find market positioning and engage the audience.
Lack of functional content processes
The limited budgets & resources of startups mean that over 41% of startups do not have a clear digital marketing strategy.
Under-leveraging AI
and SEO
Not leveraging AI effectively for content purposes leads to inefficient implementation and a lack of digital visibility.
Grow your business with a powerful brand story
In the digital realm, attention spans are short and audience reach is competitive. At the heart of building brand awareness is engaging and authentic storytelling about the people, values, and ideas that matter to your business and audience.
Combined with an impactful content strategy and cutting edge digital tools, framing your brand narrative is the foundation for expanding content creation and campaigns.
Content Strategy Framework
Sounds & Stories believes that a successful content creation strategy requires:
- A sellable Brand Story
- Effective Framing and Positioning
- Continuous Testing & Refining
Done well, this framework enables content to drive business growth.
Fix your content strategy and leverage your brand story
Hi – I’m Hannah, founder of Sounds & Stories and an experienced digital policy and content professional. I can help guide your content strategy and grow your brand credibility and authority.
My approach is practical and targeted at getting you the best results in a timely and efficient manner. From clarifying your brand story based on stakeholder feedback to building an actionable and realistic content strategy and production process for your startup, SME, or mission-driven organisation, I’ve got you covered.
“Hannah brings something invaluable to our partnership – she doesn’t just have phenomenal connections in the startup ecosystem, she understands the founder journey intimately. When she refers a client, they’re not just qualified prospects; they’re founders ready to transform their businesses. Her communication expertise ensures our strategic positioning work translates into compelling stories that actually sell.”
— Dr Priya E. Abraham, Founder & CEO of VAELIOU
Storytelling
is a superpower for
building brand awareness
Showcase your ideas
Differentiate your brand by sharing bold ideas and starting conversations about challenges or innovations. Set your brand apart from competitors, and position yourself as a thought leader in your market or industry.
Emphasise your values
Super heroes often live by a moral code. It’s no different for brands! Identify your core values and integrate them into your brand narrative and content strategy. This approach can strengthen your brand’s public profile.
Connect with people
Stories that speak directly to your audience are a powerful way to create emotional connections and build trust. Emphasise community and belonging – a crucial part of attracting a loyal customer base for your brand.
My experience and portfolio
I am a content and brand strategist helping business and personal brands grow awareness and demand. I studied and practiced law in Australia – meaning I’m comfortable working with clients in regulated or technical industries. I connect dots others may not see in business, marketing, law, and policy, thanks to my career trajectory.
I’m future-focused and like to think big picture on brand strategy, storytelling & content strategy. I also thrive on efficiency and streamlining content processes.
The personal, complementary approach of Sounds & Stories in delivering practical frameworks, useful processes, and beautiful stories will help increase audience engagement, and grow your business.
Sounds & Stories
Specialist in content strategy, storytelling & raising brand awareness
Sounds & Stories OÜ
Registration code 16685313
Sounds & Stories 