The power of framing the brand narrative
I’ve never been that comfortable with chaos. Unstructured days. Meetings without a purpose. Doing something without a goal. Worst of all in my experience are inefficient processes: double work, repetitive tasks, lagging deadlines.
Interestingly, the word chaos comes from the Greek khaos, meaning a vast chasm or void, the primal emptiness before creation. Efficiency, on the other hand, traces back to the Latin efficientia, meaning “power to accomplish” or “productive capacity.” In a way, choosing efficiency over chaos is choosing creation over the void. It means building something meaningful from nothing. That framing resonates deeply with me, especially when it comes to content creation.
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4 thoughts on “Efficiency over Chaos”