Defending my Craft

Why human storytelling still matters in the age of AI

I was lamenting with a fellow writer last week how knowledge workers are increasingly having to justify our skills, experience, and value. In a world where AI is increasingly seen as a valid replacement for us, what sets us humans apart? How can we still get work, convince companies to hire us, and be paid for our craft?

We writers genuinely love the journey and process of handcrafting stories – of writing, storytelling, and creating. Now, our craft is threatened by faster and cheaper technological tools. AI is here, heralded by many in the tech world as the great leveller across society. And it’s really good. I use it myself to help generate ideas, research, proofread, and as a sparring partner to critique my work.

Still, I’m stubbornly holding on to the craft of writing and storytelling. Writing is my craft. It’s not just work or a hobby. It’s genuinely an inseparable part of me. So, I thought I’d write about why I think human writers and storytellers are still valuable. And why businesses should not completely forego a human to oversee their content processes. The human touch might just be the thing businesses need to keep their content authentic, compelling, and impactful.

Read the full article on the Sounds & Stories Substack: